I’ve been designing for 18 years, with the last 7 focused on product design. My journey started with a degree in Visual Communication Design and agency roles at TBWA, Saatchi & Saatchi, and McCann, where I sharpened my creative thinking, deepened my understanding of visual principles, and learned the power of collaboration.

Moving into product design, I transitioned through Web/UI work for marketing needs, gradually expanding into UX methodologies, perception psychology, business logic, and strategic design. This shift deepened my appreciation for design as a system — not just aesthetics, but an interplay of function, behavior, and impact.

Beyond design, I explore philosophy and psychology, gaining insights into human behavior that shape my approach. In an era of rapid technological advancements and AI, I believe the best user experiences remain deeply human-centered, where cultural nuances, personal preferences, and functionality define form — not the other way around.

My skills:

• Web Application Design
• Mobile Application Design
• Complex Systems
• Motion and micro-animation

My tools:

• Figma
• Photoshop
• Illustrator
• After Effects